When you browse at the unbelievable excess of devices on the market of late it’s not shocking that current marketing research shows mobile web usage is about to grow massively by 2015 with a rise of Sixteen Personality Factor Questionnaire from 2010.
With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.
A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.
Through ensuring that your website is responsive, you essentially only have one website instead of two. This is much more cost effective; as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you then have two SEO campaigns. A responsive website is all round much easier to manage.